Ela Veresiu
Ela Veresiu is an Associate Professor of Marketing, the Marketing Area Coordinator, and the Marketing PhD Program Coordinator at the Schulich School of Business, York University. Her research focuses on understanding and promoting consumer diversity and market inclusion at the interplay of institutions, technology, branding, and identity. Professor Veresiu has been awarded the prestigious Sidney J. Levy Award, the Ferber Award Honorable Mention, the York University Research Leader Award, and the Schulich Research Excellence Fellowship. Her work has been funded by the Social Sciences and Humanities Research Council of Canada (SSHRC), published in the Journal of Marketing, Journal of Consumer Research, and the Journal of Advertising, among others, as well as featured by CBC News, The Conversation, and The National Post.
Awards and Grants
Full List
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2024 - Schulich Research Excellence Fellowship
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2024 - Social Sciences and Humanities Research Council (SSHRC) Insight Grant
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2022 - Top 10 PR, Marketing and Communications Professors in Canada, Marketing News Canada
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2022 - 30 Over 30 Marketing Professors in Canada, Marketing News Canada
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2021 - Transformative Consumer Research Grant, The Association for Consumer Research
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2020 - York University Research Leader Award
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2019 - Social Sciences and Humanities Research Council (SSHRC) Insight Development Grant
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2019 - The Ferber Award Honourable Mention
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2019 - The Sidney J. Levy Award
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2019 - Schulich School of Business Research Fellowship
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2017 - York University Research Leader Award
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2016 - 30 Under 30 Marketing Leader Winner, Marketing Magazine (now Strategy)
PUBLICATIONS
Journal Publications
Hochstein, Veresiu, and Harmeling 2024
Journal of Consumer Research
Robinson and Veresiu 2024
Journal of Marketing
El Hazzouri et al. 2023
Journal of Consumer Affairs, 57(3), 10-66-1088.
Veresiu 2023
Special issue of the Journal of the Association for Consumer Research: Racism and Discrimination in the Marketplace, 8(1), 59-71.
Robinson, Veresiu, and Babic Rosario (2021)
Consumer Timework,” Journal of Consumer Research, 49(1), 96-111
Robinson and Veresiu (2021)
Journal of Advertising Special Issue: Advertising and COVID-19, 50(3), 221-229.
Veresiu (2020)
Consumption, Markets & Culture, 23(4), 342-360
Veresiu and Giesler (2018)
Journal of Consumer Research, 45(3), 553-570
Castilhos, Dolbec, Veresiu (2017)
Marketing Theory, 17(1), 9-29
Giesler and Veresiu (2014)
​Journal of Consumer Research, 41(3), 840-857
Book Chapters
Veresiu (2023), ed. Lamberton, Rucker, and Spiller, 500-528
Sharifonnasabi, Luedicke, Bardhi, and Veresiu (2023), eds. Arnould, Crockett, Thompson, and Weinberger - Thousand Oaks, CA: Sage Publishing
Thompson, Arnould, and Veresiu (2023), eds. Arnould, Crockett, Thompson, and Weinberger - Thousand Oaks, CA: Sage Publishing
Veresiu, Robinson, and Babic Rosario (2021), ed. Jacobsen, 171-190
Veresiu, and Giesler (2018), eds. Arnould and Thompson - Thousand Oaks, CA: Sage Publishing, 255-275.
Book Reviews
Veresiu (2020)
Consumption Markets & Culture, 24 (5), 514-515
Case Studies
Baudet, Veresiu, and Parmentier (2024)
Bloomsbury Fashion Business Cases, London, UK: Bloomsbury Publishing