Ela Veresiu, PhD

Professor Veresiu brings value to the marketing classroom in at least three different ways. First, she creates a vibrant learning community around the principle that business can be more inclusive of under-represented groups. Second, she focuses on experiential learning to empower her students. Third, she drives marketing concepts that shape more inclusive and diverse business strategies and public policies across a wide variety of industries.

Courses Developed

Crafting High Impact (Consumer) Research

Veresiu (2023)

12-week PhD core course, co-developed for the PhD Program, Schulich School of Business, York University, Canada

Unlocking Customer Value Through Tech

Veresiu (2022)

12-week MBA core course developed for the MBA in Technology Leadership, Schulich School of Business, York University, Canada

Startup Marketing

Veresiu (2021)

12-week course developed for the Master of Management (MMgt) Program, Schulich School of Business, York University, Toronto, Canada

Courses Taught

⫸ Crafting High-Impact Consumer Research (PhD)
⫸ Unlocking Value for Customers (Tech MBA)
⫸ Startup Marketing (MMgt)
⫸ Social Media for Marketing and Management (MBA and BBA)
⫸ Marketing Management (MBA)
⫸ Customer Experience Design (MBA)

Student Voices

“This PhD course, taught by Dr. Ela Veresiu, has proven to be one of the most engaging learning experiences of my 1.5 academic years at Schulich. The course was thoughtfully organized, and Dr. Veresiu's inclusive teaching approach created a great learning environment. Guest speakers, from junior to senior professors, added valuable insights. The workload was rigorous yet manageable, together with timely and detailed feedback. I took this course as an elective and found it highly rewarding.”

(Crafting High Impact (Consumer) Research, Schulich PhD, Fall 2024)