Ela Veresiu, PhD

Professor Veresiu brings value to the marketing classroom in at least three different ways. First, she creates a vibrant learning community around the principle that business can be more inclusive of under-represented groups. Second, she focuses on experiential learning to empower her students. Third, she drives marketing concepts that shape more inclusive and diverse business strategies and public policies across a wide variety of industries.

Courses Developed

Crafting High Impact (Consumer) Research

Veresiu (2023)

12-week PhD core course, co-developed for the PhD Program, Schulich School of Business, York University, Canada

Unlocking Customer Value Through Tech

Veresiu (2022)

12-week MBA core course developed for the MBA in Technology Leadership, Schulich School of Business, York University, Canada

Startup Marketing

Veresiu (2021)

12-week course developed for the Master of Management (MMgt) Program, Schulich School of Business, York University, Toronto, Canada

Courses Taught

⫸ Crafting High-Impact (Consumer) Research (PhD)
⫸ Unlocking Value for Customers (Tech MBA)
⫸ Startup Marketing (MMgt)
⫸ Social Media for Marketing and Management (MBA and BBA)
⫸ Marketing Management (MBA, MMKG)
⫸ Customer Experience Design (MBA, MMKG)

⫸ Digital Marketing Strategy (MBA, MMKG, BBA)

Student Voices

"This (TomboyX case) was an amazing read and although (especially in the MBA and previous MMgt) I have done dozens of cases, this one definitely stands out as more unique and engaging. It is also very clean, efficient, and presented well! Showing the careful lines marketers have to tread depending on their product, while staying in tune with what the company's mission has always been, has always interested me. The case challenged the usual marketing promos or efforts I have seen, and I enjoyed the different strategizing for this campaign."

(Digital Marketing, Schulich MBA / MMKG, Winter 2026)