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Understanding the Menopause Market

We would love to hear your input and stories!

My name is Dr. Ela Veresiu and I am an associate professor of marketing at York University’s Schulich School of Business in Toronto, Canada. I am currently working on a research project with my colleague Dr. Marie-Agnès Parmentier from HEC Montréal that investigates the needs of menopausal consumers and how to best cater to them through products, services, and programs.

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We are actively seeking interview participants who are practitioners working in the menopause market to better understand your organization’s products, services, and programs.

Our interviews will ...

  • Be held online, via email, or in-person, whichever you prefer

  • Last 30 min. to 1 hour

  • Enter you in a draw for a $50 Indigo Gift Card

Please send a message to schedule a chat

Thanks for submitting!

Meet the researchers

Ela Veresiu portrait

Ela Veresiu

York University

everesiu@schulich.yorku.ca

Marie-Agnes Parmentier

HEC Montréal

marie-agnes.parmentier@hec.ca

Marie-Agnès Parmentier portrait
1712925599409_edited.jpg

Mahsan Hajirasouliha

Research Assistant

York University

mahsanha@schulich.yorku.ca

© 2026 Ela Veresiu, PhD

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