Understanding the Menopause Market

We would love to hear your input and stories!

My name is Dr. Ela Veresiu and I am an associate professor of marketing at York University’s Schulich School of Business in Toronto, Canada. I am currently working on a research project with my colleague Dr. Marie-Agnès Parmentier from HEC Montréal that investigates the needs of menopausal consumers and how to best cater to them through products, services, and programs.

We are actively seeking interview participants who are either:

1) going through perimenopause or menopause to better understand your needs and how service and product providers can best meet them, or

2) practitioners working in the menopause market to better understand your organization’s products, services, and programs.