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Ela Veresiu, PhD

Schulich School of Business, York University , CA

Ela Veresiu's
Media Appearances

Professor Veresiu’s research is frequently discussed in the media including The Conversation, CBC News, The National Post, and The Globe and Mail. For media inquiries, please contact Sarah Lynn Hayward.

Television

Podcasts and Radio

Podcast or Perish: Episode 016

CBC: Is Black Friday a Blessing or a Course? (Hear my comments around min. 21:30)

Digital Media

Why do some brands change racist names and logos, but others don’t?

Le mouvement #advancedstyle célèbre l’élégance des femmes âgées et leur apporte un sentiment de puissance

Successful health campaigns during COVID-19 need to manage our altered ideas about the future

Chinese takeout, tacos or curry? Our multicultural marketplace turns cultures into fetishized objects

The #advancedstyle movement celebrates and empowers stylish older women.

Yorkdale dreams up Insta-worthy spaces

True Patriot Branding

The 10 Most Reputable Brands in Canada

Prevention Eliminates Ads in its Print Edition

Marketer of the Year 2015: Shomi

In a Hurry? Starbucks has a Order-Ahead App for That

Who's paying more? Investigating gender-based pricing in Canada

Shoppers Drug Mart eliminates 'pink tax' on menstrual pain medication following CBC investigation

Zellers relaunches 12 stores across Canada

Want to be an influencer? What you should know

5 out of 6 winter boots fail slip test on ice, Marketplace finds

Ride-hailing service Lyft expands outside U.S. for 1st time to take on Uber in Canada

Canada 150 marketing campaigns a balancing act between tasteful and tacky

Embattled Uber CEO to take leave of absence in latest blow for company 'founded in controversy'

From tears to profit: How brands manipulate your emotions to increase holiday sales

Print Media

Moral considerations shape consumer decision, Schulich research reveals

Education News Canada 2024

Launching new technologies: “Sometimes it’s better to wait for the right moment”

Orange 2024

Companies are all in on AI, but caution on timing may be warranted

Financial Post 2024

Why do some brands change racist names and logos, but others don’t? Here’s what the research says

Phys.org 2023

Why do some brands change racist names and logos, but others don’t? Here’s what the research says

Business World 2023

Why do some brands change racist names and logos, but others don’t? Here’s what the research says

Yahoo News 2023

Why do some brands change racist names and logos, but others don’t? Here’s what the research says

YGK News 2023

The #AdvancedStyle Movement Celebrates and Empowers Stylish Older Women

Everything Zoomer 2022

Rising online comics build their brands and their businesses

The Globe and Mail 2022